Sam+B’s+2018+OpEd+Article

__ McDonald's is woke and the face of the women's movement __



McDonald’s does more than just flip burgers. They’re also flipping the world of misogyny, sexism, prejudice and abuse of power upside down. In a move that is being heralded as “unprecedented,” “absolutely game-changing, “generation-defining,” and “one small flip for McDonald’s, one giant leap for womankind”, the high-quality burger chain flipped their iconic golden M upside down to take the form of a W. A W for women. A W for workers. A W for woke. A W for wumbo.

A few naive individuals have brought up irrelevant subjects like “how about instead of flipping a letter upside down you actually do something to help struggling women, like offering better benefits for workers, living wages, and better family leave.” But they just don’t get it. The W stands for women. And that is a beautiful thing. It’s empowering, it’s tear-inducing, it's incredibly important. McDonald's is a force for change in this world. That golden W spent 2018's International Women's Day shimmering in the clouds as a beacon of hope for every women whose heart has ever been touched (not just attacked) from eating a Big Mac. For those of you who don't like it, I say shame on you. How dare you not appreciate this empty gesture from a giant multinational corporation! Personally, I'm lovin' it.